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With the 2023-24 season just around the corner, teams across the world have been launching their new gear
With the 2023-24 season just around the corner, some of the biggest sporting brands and football clubs around the globe have teamed up to produce some genuinely outstanding kits. The annual glut of new jersey releases always showcases the best football culture and fashion have to offer, because it's always more than just a football jersey.
Kit manufacturers such as Nike, adidas, PUMA, and more vie for the attention of football fans by coming up with fresh looks every year, and the demand is such that there is always room for innovation. The bigger, the better?
If you want a refresher on what was released last season, catch up with our complete guide to all the 2022-23 football kits released.
Whether it's a new direction in a futuristic, experimental style, or a retro throwback effort, there is a vast array of options to choose from. GOAL takes a closer look at what the top teams will wear in the 2023-24 season.
All the top teams' 2023-24 kits released so far
The new 2023-24 AC Milan kit is here, and it has added a touch of flair with a unique take on their iconic stripes. The jersey features a repeated tonal graphic that celebrates the vibrant energy of the city, and the enduring legacy of the club. But, the star of the show is the unique black and red stripes which create an 'M' visual in the centre of the jersey through the tonal stripes.
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Introduced by the Club in 1910, the white away kit became an iconic part of the AC Milan identity, earning the nickname thanks to its triumphant record in six European Finals. For the 2023-24 season, AC Milan and PUMA present a chic new take on the famous away jersey by taking distinct features of the AC Milan crest and forming a graphical all-over pattern inspired by the fashion houses of Milan and traditional fashion patterns.
adidas unveiled the all-new Ajax 2023-24 away kit on May 26, the first time since 1988/1989 that the Away kit’s colour is white. Before that, Ajax had a rich tradition of having a white away shirt, but due to the tightening of the rules on the necessary contrast colours of the away shirt and the choice of having two shirts, it was impossible for a long time.
The white base of the shirt is elevated with a turquoise and light pink graphic pattern that sits across the front and back of the shirt, accented with dark blue elements. On the shirt and socks, the stripes, logo, and three vertical Adreas crosses are dark blue, just like the shorts.
The 2023-24 Ajax third kit features an eye-catching diamond print as a symbolic reference to the club’s unique philosophy on scouting and talent development. The Ajax youth academy ‘De Toekomst’ (Dutch for ’The Future’) has been the foundation of the club’s success for decades and continues to be a rich feeding ground for talent and future success as a football club, and a proven stepping stone for players to the Dutch national team and top European leagues.
The predominantly black kit features silver details, such as the club crest, the club’s sponsors, and Amsterdam’s iconic St. Andrews crosses as neck detail and on the socks.